Alexander Graham Bell :: essays research papers fc

General Biographical data Chime was conceived on March 3, 1847, in Edinburgh, Scotland, and taught at the colleges of Edinburgh and London. He went to Canada in 1870 and to the United States in 1871. In the United States he started showing hard of hearing quiets, publicizing a framework called noticeable discourse. The framework, which was made by his dad, the Scottish educator Alexander Melville Bell, shows how the lips, tongue, and throat are utilized in the verbalization of sound. In 1872 Bell made a school for hard of hearing and quiet individuals, in Boston, Massachusetts. The school turned out to be a piece of Boston University, where Bell was an educator of vocal physiology. He turned into a U.S. resident in 1882. Since Bell was 18, he had been taking a shot at transmitting discourse. In 1874, while chipping away at a various message, he thought of the fundamental thoughts for the phone. His examinations with his associate Thomas Watson at long last were effective on March 10, 1876, when the main compl ete sentence was transmitted: "Watson, come here; I need you." The exhibition at the 1876 Centennial Exposition in Philadelphia, Pennsylvania acquainted the phone with the world and prompted the association of the Bell Telephone Company in 1877. Six Major Events  1871 Bell began showing hard of hearing understudies in Boston.  1874-75 he started take a shot at his incredible innovation.  Bells lawyer had applied for a patent on February 14, 1876  1880 Bell got the French government’s Volta cost for the phone.  1898 Bell succeeded his dad in-law as leader of the National Geographic Society.  He kicked the bucket at his domain on Cape Breton Island in Nova Scotia on August 2. 1922. Significant Contributions Alexander Graham Bell’s most noteworthy commitment to humankind was clearly the phone. Alexander Graham Bell developed the phone in Boston, Massachusetts, in 1876. After one year Bell established the Bell Telephone Company and started permitting phone trades to course calls through New England. Ringer Telephone Company got in a battle with the Western Union Telegraph Company, which had documented a patent for the phone only hours after Alexander Graham Bell.

Business Law Coursework Essay Example | Topics and Well Written Essays - 1500 words

Business Law Coursework - Essay Example (or on the other hand Divies) under the standard of vicarious obligation. Cartons may moreover have a case for noteworthy financial misfortune. For Abraham and Crates to effectively guarantee under the law of tort, it must be shown that the components making up a fruitful case of carelessness exist: obligation, break, causation, and harm. On account of Lochgelly Iron and Coal Co. v M'Mullan (1934), it was expressed that the tort of carelessness 'appropriately indicates the complex of obligation, penetrate and harm accordingly endured by the individual to whom the obligation was owing'. It was in like manner expressed in Burton v Islington (1992) that 'it is currently rudimentary that the tort of carelessness includes three factors: an obligation of care, a break of that obligation and subsequent harm.' Based on the prior choices, the tort of carelessness to be noteworthy must have the accompanying components: (1) there is a lawful obligation of care owed by litigant to the offended party; (2) a penetrate of that legitimate obligation of care comprising of a demonstration or exclusion by the respondent; and (3) ensuing harm w ith respect to the offended party therefore such act or oversight by the litigant. [see likewise Markesinis, p. 69 (1999)] In the ongoing instance of Jones v BBC, 2007 WL 2187023 (QBD), Jones, an independent sound recordist for litigant BBC, asserted that he endured individual injury brought about by the carelessness of the respondents. During an account of the bringing down of a windmill pole, and keeping in mind that Jones was strolling under the slanted pole, the windmill rotor fell onto his back causing extreme spinal injury rendering him paraplegic. In administering for the inquirer, the court expressed that the BBC, as boss, had accepted accountability for the wellbeing and security of specialists when they take a shot at BBC creations. Since the wellbeing team had recognized a danger of the falling pole, a conversation before recording ought to have been made to caution the group not to go underneath it. In any case, the wellbeing group didn't give the admonition. Such disappointment of BBC, through the wellbeing group, is viewed as careless which caused Jones' mishap. It had been held that it was officeholder upon BBC, its security group and the proprietors of the ranch as occupiers of the site to make strides further to those they had taken to guarantee that the BBC team didn't go under the pole during its bringing down. In the moment case, the shop supervisor penetrated the legitimate obligation of care expected of him the situation being what it is the point at which he neglected to give a security cautioning or threat cautioning in the wake of opening the windows onto the asphalt since it is sensibly predictable that such window deters the way of the person on foot and is well on the way to cause a mishap. Therefore, on account of Crowther v Kirklees Metropolitan Council (2006), the inquirer emergency vehicle driver guaranteed harms for individual wounds she continued when she went to the place of a patient where the road was a thin circular drive without any pathways. At the point when offended party escaped the emergency vehicle and set her correct foot on the progres sion, as it was a high drop to the street, and her left foot on the ground, it entered a huge imperfection based on a round utility spread estimating 5cm inside and out, 40cm in width and 46 cm long. At the point when her foot entered the deformity, she went over to her left side lower leg, which she stressed. In administering for the offended party, the court expressed that it was sensibly predictable that the deformity could bring about injury to people on foot. The

Sample Review on the Book of Alister McGrath

Sample Review on the Book of Alister McGrath Review on the Book of Alister McGrath Jul 16, 2019 in Book Review Introduction Alister McGrath begins his book Christianitys Dangerous Idea: The Protestant Revolution-A History from the Sixteenth Century to the Twenty-First with trying to provide an explanation of the essence of Protestantism. He states that Protestantism is not just a collection of doctrines, but a method in which the church operates and a particular way of cognition of the Holy Scripture. For this reason the widespread idea that every Christian can read the Bible, interpret it, reformulate it, and adapt the text of the Scripture according to his/her own understanding is one of the most dangerous ideas of the Protestant revolution (McGrath 2007, 2). In the current essay, an attempt to review the ways in which McGrath analyzes the history of this dangerous idea of self-interpretation of the Bible from the beginning of the sixteenth century to the modern days will be made. Alister McGrath is a historian, scientist, theologian, and author of numerous books. He got a doctoral degree in natural sciences in Oxford, where he majored in molecular biophysics and chemistry. McGrath also became the PHD in Divinity for his research in systematic theology and history. Brief Summary The book consists of three parts. In the first part, McGrath investigates the history of Protestantism, starting from the reformers like Calvin and Luther (McGrath 2007, 11). In the Origination section, he depicts the religious, political, and social atmosphere that was dominant during Luther's Reformation. The historical survey features the ideas of Swiss, French, German, and English reformers. The author continues his research with the Manifestation chapter, where he writes about the Bible as the highest authority in the Protestant canon. It is based on the sola Scriptura principle, which means that the Bible is everything an average Christian needs to worship God (McGrath 2007, 199). The relationship between a believer and God is explained with the sola Fide principle, which is translated as by faith only (McGrath 2007, 247). There is a detailed investigation into the political, cultural, and social issues that influenced the Protestant Reformation. Among the most dangerous ones, the author mentions Darwin's theory of evolution (McGrath 2007, 381). Limited Time Offer! Get 15% OFF your first order The last part of the book is called Transformation, and it investigates mainly the development of Pentecostalism and its rise in the Southern hemisphere (McGrath 2007, 415-430). McGrath ends the research with his prognosis about further development of Protestantism. He concludes that Protestantism is the method that determines the way the faithful use the Holy Scripture, pray, and believe in God. However, the individualization of faith often leads to adjusting the religious norms to the convenient reality, and it is the main danger for Protestantism. People often compromise with the Bible, and as the result, their motivation and life rules change for the worse. McGrath (2007) thinks that it is not wise to believe that every person without clerical guidance and classical education can understand all shades of the meaning that are present in the Holy Scripture (208). The history of the development of the Protestant thought, which is analyzed in the book, support this idea of dangerous individualism in Christianity. Critical Interaction The goals of the author become evident from the beginning of the book. He wants to show that Protestantism is the reaction of Christians to the state of the Catholic Church, and it led to the Reformation in a short period of time. Then, he emphasizes why it is not right to unite Protestantism and the Reformation. McGrath calls Protestantism a reaction to the reforming processes in the Catholic Church. The author also wants to analyze the ideas of the Protestant spiritual leaders and discuss the misunderstanding that is widespread nowadays. The last goal of the book is to provide a detailed scholarly and systematic research of the Protestant movement. McGrath creates a logical narration of the history of Reformation and begins it with the question who has the authority to define what the faith is (McGrath 2007, 3). A peculiar thing is that the author uses his knowledge in biology to explain the development of Protestantism. For example, he uses many analogies that compare faith to a living organism, which makes the narration vivid. McGrath introduces in interesting idea in his book that the Protestant innovation that icons are not among the indispensable parts of praying and the material objects cannot have spiritual significance, which has led to the overall desacralization. The development of atheism and natural sciences followed this disenchantment in the world, in lives and, in the end, in the Bible. However, it is difficult to correlate such things like the reformation of the Christian Church and the fact that atheism started to gain popularity. McGrath emphasizes that it is the Protestantism that has allowed the so-called dangerous idea to appear, and its influence can be found throughout all history. The book features an interesting theme of the connection between the theory of evolution and the Protestant Reformation. According to McGrath (2007), it is the Protestant religion that constantly re-evaluates the existing theories about the Holy Scripture (381). Four theories of creation are mentioned in the book: the evolutionary theism, the intelligent design, the old-Earth creationism, and the young-Earth creationism (McGrath 2007, 383-385). Much attention is also paid to the development of Pentecostalism. The Protestantism moved to the South and became popular among the dispossessed and poor layers of society, who were not interested in the high theological discussions and politics (McGrath 2007, 436). The author claims that the Protestantism has managed to become a global religion that is not based on extreme Eurocentrism and that has an ability to adapt to every cultural setting. It is difficult to argue with this statement, because the popularity of the Protestantism in Latin America and in Africa supports this idea with vivid examples. McGrath succeeds in proving his point of view. He analyzes the issue from all possible perspectives and gives logical arguments to support his claims that are often contrasted to other arguments. Such an ability to systematize, construct the information logically are among his most important strengths. In addition, McGrath is not afraid to combine the scientific and the theological points of view on reality, which is a serious step to make. Order now Live Chat It is possible to find numerous reviews on this book. It is possible to claim that the majority of them are of descriptive character rather than of the analytical one. The reviewers do not argue with the ideas, expressed by McGrath, because Christianitys Dangerous Idea can be called the systematic manual in the Protestant history, and it does not feature very provocative themes for discussions. Among the examples of such reviews is the one written by John Battle (n.d.), a professor of theology from Western Reformed Seminary. Rollin Shoemaker (2012) has also published a review in the International Journal for Pastors. The review of David van Houten (n.d.) can be found on the website of the Reformed Institute of Metropolitan Washington. It is possible to state that the book The Story of Christianity Volume Two: The Reformation to the Present Day (2010) by Justo L. Gonzalez can be compared to McGraths research. Both of them write about history in a broad sense, emphasizing the importance of the historical context in the development of religion. Both authors create a systematic review of the development from the beginning to the modern days. The only difference is that Gonzalez writes about Christianity in general, while McGrath focuses on the Protestantism. However, the messages of both books are quite similar: they assert that the influence of religion on society is great and without it, the norms become vaguer and the morality is in decay. McGrath helps his readers to understand better the essence of the Protestantism and systematize the knowledge about its development. As a theologian and a Christian, I can recommend this book to everyone who wants improve the understanding of the history of Protestantism or even to learn about it from the very beginning. The style of the writing, the content, and the abundance of vivid example make the book perfect for people with different level of knowledge on this theme. It is also necessary to mention the structure of the book, which makes the narration pleasant to read. The author asks questions and then answers them, so that it creates the atmosphere of talking with a pastor. Conclusion It is difficult to underestimate the impact the Protestantism had on the development of history. It changed societies, reformed the church, and even led to wars among the countries for almost five hundred years. The book by McGrath shows the way the Protestantism made from Luther to the Pentecostalism movement. Christianitys Dangerous Idea combines scientific and theological points of view, which makes the narration vivid. It is possible to state that McGrath has achieved all the goals he set in the beginning of the book. He asserts that without the strict religious guidance, the world is attacked by sins. The theory of evolution became one of the results of the dangerous ideas of Protestant revolution. McGraths book can become a comprehensive manual of the Protestant history both for the Christians who do not know much about the subject and a systematic guide to refresh and structuralize one more time the main points of the Protestant history for the theologians and scholars.

Game of Thrones relationship to Modern Political Philosophy

Game of thrones is a television series that deals with medieval concepts with a touch of mysticism. As a series that tackles medieval concepts, political themes can be derived out of the series and can be used to expound on new modern themes and philosophies. Within this paper, major theme and supporting themes will be supplied that can further explain the themes that are found in the series. These themes will be given support by quotes and lines from the scenes in season three. These themes can be related in lessons on modern political philosophies and it can further help political philosophers in expounding on ideas concerning our modern times. With this said, themes that was found and striking will be list done and be justified by the series of Game of Thrones season 3 episodes 9 and 10. These themes listed down on the paper will be compared to the ideas of modern philosophers ideas. The ideas of the political philosopher will also be included in this paper. Lastly within this pap er, a summary of what themes that has been found out in the series are still applicable in modern’s time. As I watched season three of Games of Thrones within these last few days, I realized that there are a lot of political aspects that can be related to modern philosophy with the series. As our professor said, even the title of the series can give off a sense of political thought and philosophy that can be relatable in modern times. In watching season three of the Game of Thrones the theme thatShow MoreRelatedFoucault Power8957 Words   |  36 Pagesdevices of our political rationality. What we need is a new economy of power relations-the word economy being used in its theoretical and practical sense. 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Technical Writing, Project Specification Plan Free Essays

Project Specification plan Sign-off sheet Name and Job title| Involvement in the project| Signature | Sharon Shameful,Chief Executive| -Signs off the project as a whole-Authorisation of interviews-Signs of on new project proposals| | Nathan SafeHuman Resources | -Hires new staff also responsible for their interviews-Hires the technical writer-In charge of keeping up to date with staff reviews and reporting to management| | Money Penny Chief Financial Officer| -Signs off financial implications of the new policies and processes. Will provide financial background on health and safety training of staff. | | Mathew HandymanHealth Safety officer temporary Maintenance manager| -Signs off on the health and safety implications of the new policies and processes-Checks that proper health and safety procedure is implemented by all staff. We will write a custom essay sample on Technical Writing, Project Specification Plan or any similar topic only for you Order Now -In charge of maintenance of all machinery and also trains new staff in using these. | | Hayden StarStaff Supervisor| -Supervisor ground staff-Interview new staff alongside human resource manager-Trains new staff in machinery| | Purpose The purpose of this documentation project is to come up with a new, improved process to prevent any future accidents involving dangerous equipment and providing employees with improved policies with proper health and safety procedure to prevent these accidents. The deliverables are: * A description of the new process, written up as business proposal, which will include a swim lane diagram illustrating who does what, at which level. * Dangerous Equipment use policy. * Procedures or instructions for one of the employees. The purpose of the documentation will be revised at daily meetings with the project manager, Nathan Safe. Definition of Audience Document| Audience | Audience Description| Business Proposal for training new staff and existing employees in the safe use of equipment| Management team| Has a good knowledge of finances and council operation as well as health and safety in relations to dangerous equipment| Dangerous equipment use policy| All Employees| Ground knowledge of all equipment. Some already experienced in use of dangerous equipments. Are motivated to learn more after what has happened to a staff member. Procedure for Health and Safety and Maintenance officer| Mathew Handyman| Knows all about the machinery on hand and also their safety policies, but needs to be more proactive. | Note 1. Bruce alongside with his supervisor Hayden and 2 other colleagues will be available throughout the project for user testing Relationship of these documents to others The new documentation will repla ce the outdated Dangerous equipment use policy that has proved to be ineffective. The new policy and procedures must: * Follow proper health and safety codes set by ACC Fit with the councils financial budget * Fit with local councils general health and safety policies Production Information The business proposal will be presented in both electronic and paper form. The electronic copy will be make it easy for new additions. The proposal will consist of 2 – 3 pages and will also include at least one swim-lane diagram (in colour). The dangerous equipment use policy will be delivered as one page printed document. This will be handed out to all ground staff and also copies will be posted in the staff room in the maintenance shed. Intranet file will also be available to staff via the council network. Procedures will be only handed to one employee who will have to include this in action daily. Writers requirement Project will be mainly carried out on the premises of Maurati local council. Finalising and part of the writing will be done at the technical writers home office. During the project, the council will provide the technical writer, * Access to meeting rooms for interviews * Access to relevant documents * Access to scanner Admin will be assisting with all the printing and scanning. Originals will be printed by the technical writer at his preferred printing press. Nathan Safe, Money Penny, Mathew Handyman and Hayden Star will all be available for interviews during business hours. Sharon who is currently busy with the local gala will only be available on Friday. Ground staff will be available during their posted times, however, this will only be during their lunch hours. Free lunch vouchers will be handed at each interviews to all ground staff for taking time of their lunch to come for an interview. The technical writer will report all interview of staff to Nathan Safe. Schedules and Milestones Project Stage| Tentative time of Completion | Initial Research * Informal talk with Staff * Relevant document investigations * Scheduling with SMEs| 15 May 2012| Development of the project * Actual interviews conducted * Rough swim-lane diagram | 16-18 May 2012| Draft proposal complete| 20 May 2012| Draft Policy and procedure documents complete| 23 May 2012| Feedback on proposal and policy draftsTesting of procedure draft| 24 May 2012| Revising Editing| 25 May 2012| Documentation Completed| 4 June 2012| Constraints Delays will be inevitable. Budget Technical writer’s work | Cost| Researching – 10 hours| $60 x 10= $600| Drafting Stage| $60 x 5= $300| Interview Staff and facilitating user-testing (vouchers will be provided free for charge to interviewees)| $60 x10= $600| Training Individual on Procedure| $60 x 10 =$600| Revising Polishing – 10 hours| $60 x 10 =$600| Printing Disbursement (standard) | $250| Total| $2,950 + GST| How to cite Technical Writing, Project Specification Plan, Papers

Journal Of Renewable And Sustainable Energy -Myassignmenthelp.Com

Question: Discuss About The Journal Of Renewable And Sustainable Energy? Answer: Itroduction Qantas Airways is considered to be the flag carrier of Australia and it is one of the largest international flight carrying passengers to different locations. Qantas Airways is also considered to be the third oldest international flight after KLM and Avainca. Qantas has merged with the domestic airlines i.e. Australian Airlines. Gradually, with the passage of time, it was privatized and there were more than 51% shareholders who purchased different shares of the company. Qantas is certified with 4 star rating for its onboard quality of product range and services. The company is operating its business through the following segments i.e. Qantas Loyalty, Jetstar Group, Qantas Domestic, Qantas International, Qantas Frieght and Qantas Corporate. The headquater of Qantas Airways is situated in Qantas Centre Bayside Council, Sydney, New South Wales. The company has also operated a large number of passenger airline since its original inception and this includes the Impulse Airlines, Australia Asia Airlines, Australian Airlines, Network Aviation, Qantas Link, Jetstar Airways and Jet Connect. Moreover, the company has also operated a freight service known as Qantas Freight and this is wholly owned by the air freight and logistics company (Qantas.com 2018). Introduction to the task, definition, purpose and value of SWOT analysis for Qantas Airways This paper will help in the identification and description of the targeted market of Qantas based on the four main segmentation basis. It will also highlight the external and the internal marketing environment. The history and the current product lines of Qantas are also discussed in the paper. Moreover, recommendations have also been given to identify the new target market of Qantas and also explain the value that is provided by the new product line of Qantas. Further, the strategies for relevant marketing mix variables are also described in the paper. SWOT analysis is undertaken to identify the internal as well as external strength and weakness, opportunities as well as threat of the company. The value of SWOT analysis for Qantas is that it provides a straightforward and analytical framework that will help in the evaluation of the business organization from all possible sides. It also helps to find out and analyze where Qantas will have a competitive edge and the areas where it must improve (Bamber 2015). History, current market condition and product line of Qantas Qantas was set up in Queensland and the first airline of this company was Avro 504K.. In 1934, British and Qantas Imperial Airways tried to form a new company Qantas Empire Airways Limited. The main competitor of Qantas, Ansett Australia has collapsed in 2001 and this has raised the market share of the company to 90% (Qantas.com 2018). Qantas has tried to report an underlying profit and this is considered to be $1,401 million in the year 2016-2017, which is one of the second highest performance in the history of the airline industry. According to the annual report of 2017, the return on invested capital was 20.1% and the return of the shareholder was upto $500 m. Qantas flies A380 between Australia and USA. Moreover, the company has more than five Boeing Aircraft and this runs only on selected routes. The six newly fitted airlines will operate on long routes only and more than nine new airlines will be added in these fleet (investor.qantas.com/annual-report 2017). Analysis of the internal and external marketing environment of Qantas Airlines The external environment of Qantas is complex, turbulent and it becomes difficult to deal with these situation in an effective way. PEST analysis must be undertaken to analyze the external marketing environment and this has direct impact on the performance of Qantas airways. The political factor is considered to be the most vital factor that affects theperformance of the industry. The political issues that are faced by Qantas includes corruption, political stability and tax. Qantas must also have proper license in the operation of their business and thus it must try to keep control of the different petroleum exporting countries that will lead to increase in the fuel price (forbes.com 2018). It can be said that the economic issues such as inflation in the currency rate also affects Qantas and there will be instability in the economy. The change in the foreign exchange rate also affected Qantas and it has led to fall in the profitability rate of the country. Moreover, technological inn ovation has also helped in the development of Qantas airways. The airlines has the system of online booking and the expectation of the customers are very high regarding the use of technological services and products. Qantas also has many customers and this airline industry has played a major role among the Australian people. It has also a better brand identity and this is considered as a national symbol for the Australian people (Liet al. 2016). It also offers different types of services and uses low cost price to attract the purchasing behavior of the people. It can be said that there are certain legal aspects of this airline industry and it helps in maintaining safety and health rules among the employees and the customers. Moreover, this airline also follows the employment rules and regulations and thus try to maintain hygiene inside the airline. This law is also applicable to the employees of Qantas Airways and thus this has helped in the development of the company (abc.net.au 20 18). The SWOT analysis of Qantas airways is mentioned in the table below: Strength Has strong dominance in the domestic market of Australia. Offers transportation services in diversified geographic locations Access to profitable domestic routes that contributes towards higher rate of profitability Forming alliance with other airline groups and therefore trying to do monopoly. Weakness Industrial action dispute The rumors that has spread in different countries regarding the acquisition of Qantas by Ethiad group Opportunity Achieving higher level of growth in the international market by seeking permission for foreign direct investment in the country. The growth in the Australian domestic market will also boost up the market and help in the growth opportunity of Qantas Airways. Global aviation partnership in Emirates. Further expansion of the operation of Jet star carrier Threat Competition from other low cost airlines. Rise in the fuel price. The different regulatory conditions subjected to the operation of domestic as well as international laws, restrictions and regulations. Steep competition from other airline industry in the international market. Figure: SWOT analysis of Qantas airways Target Market It can be said that the market segmentation of Qantas Airways is considered to be complex in certain cases and this is because of the different needs, requirements, expectations and segmentation. The position of Qantas airways is that it provides topmost quality services as well as best comfort among the other airlines running on the same route. The targeted audience of Qantas airways are the business class travelers who travel across different countries in Australia or abroad. This can also be further classified into conference travelers, routine travelers and emergency business class travelers. Moreover, the leisure travelers are also the targeted customer of Qantas airways. This airline also gets multiple destination travelers as well as weekend tourists and thus earns a major portion of the revenue through them. It can be said that the targeted audience of the company are mainly the affluent and the middle income-earning customers who prefers to travel to different destinations w ith ease, comfort and luxury. The airlines also operates customer loyalty program that is known as Qantas frequent flier. It is also effective towards drawing the customers and thus categorized them frequent business travelers (Cui 2017). There is variation in the flight booking system, allocation of seat, in-flight services, additional guidance services as well as a better safety record. It is also the responsibility of Qantas to know why they must target only a few customers and how to develop these targeted market. Although, it can be said that Qantas carries out targeting with the help of segmentation and this is necessary to fulfill the needs and wants of the customers. Moreover, it will also help in making better relation with the customers (Qantas.com 2018). The customers who travel for the purpose of leisure can be divided into two broad segments i.e. tour segment, weekend segment and multi destination tour segment. These categories can also be divided demographically into two types of categories i.e. based on age, family life cycle, income and sex. It can be said that Qantas can be considered as a full premium carrier segment and it also adjusts according to the changing demands of the customers. It is also trying to establish a number of new airlines with its own target market. Moreover, these brands can be categorized as differentiated brands and thus they have different appeals to the customers. The airlines also provides two classes of services including Star Class and thus it will help in delivering better service to the customers (Lucarelli 2014). New product recommendation and justification Qantas Airways must start private jet services and this will the premium customers to enjoy the services that is provided by this airways. It will offer several opportunities to experience and thus travel with luxury in comfortable cabin classes. The leather seats and the flat bed experiences will make their comfortable and thus they will be willing to travel in this private jets and experience a comfortable journey. These private jets will be preferred by the premium segment and the business class because these jets will not have hundreds of seats and they will have individual board tables. This will make transportation super efficient and thus the customers will be more attracted in their services. The frequent flyers and the home market are considered to be the jewels of Qantas Airways and it can be said that these customer segments will be willing to purchase these services if Qantas will start up private jet services. The Government of Australia must also take initiative to star t up these services and thus these will increase the market share of the company. These will boost the shares of Qantas and other international competitors will be in steep competition with the company. The profitability of the company will also increase with the passage of time and people will enjoy the services that will be provided by these airline industry. The private jet services that will be started by Qantas has various social responsibility such as focusing on the customers, diversity, integrity, diversity as well as leadership. They will try to value their customers and thus provide them respect, honesty and trust with the services, They will also be responsible for accountability in their thinking process and thus protecting the environment. They will also try to protect their employees in the workplace and thus provide the customers with the safest services. Qantas will try to provide high standards for the performance and try to fulfill the needs as well as the demands of the customers. They will try to make their customers happy and strive to meet towards their goal. This will inspire the airline to be successful and both the management as well as the customers will try to work together among the diverse workforce and thus serve a diverse population group (Cui et al. 2016). 4Ps of Qantas Airways Product With the growing competition in the airline industry, Qantas plays a vital role in the process of product planning. The products are crafted in such a way so that it will help attract the new customers and also retain the existing customer group. Moreover, the profitability of the company also plays a vital role and the airlines has made arrangement for special type of accommodation. There are different types of flying arrangements that is provided by Qantas such as premium class, international class, business class as well as international business class. The information about the services and the products of Qantas are available both in online as well as offline modes. The company has also taken the initiative for frequent flyer program across different countries (Tekeret al. 2016). Price This airline industry uses cost plus margin and thus the products will be demanded by the customers although the cost is comparatively high. Qantas will also use competitive pricing method as well as penetrative pricing policy for the low cost airlines. The airline will also provide attractive discounts to the customers and this will help in customer pricing perception. It can be said that the airlines do not provide low cost services for different destinations. Promotion Direct marketing method is used by Qantas and this will be beneficial for the corporate customers. Various types of sales promotion are also used during lean season. Moreover, PR activities and social networking websites and bloats plays an important role in the promotion of Qantas airways. This plays an important role to get closer to the customers and this airline also provides sponsorship for charitable programs. It can be said that the company spends more than $3.5 million in advertisement in order to attract the customer base (Qantas.com 2018). Place There are retail outlets in different locations for the sale of tickets in Qantas airways. Moreover, the sale of tickets directly at the counters of the airports also plays an important role and this helps in the profitability of the company. Some people also prefer to purchase the tickets through travel agents as well as through mobile phones. Recommendation The formal market audit will also help in the development of the company and thus set the marketing plan and the marketing objectives accordingly. The various types of corporate marketing strategy will also help in catering to the online marketing services and therefore help in market planning process accordingly. With the help of better positioning and targeting tools, Qantas airways must try to spend considerable amount in advertisements and targeting people from different sections of the economy. This will help in increasing the customer base of the company. Qantas must also try to deliver low cost airfare services with a better and high quality service and thus this would attract the customer base to choose Qantas airways. It is the duty and responsibility of the management to use the correct airfare value pricing strategies that will help in solving the needs and well as the problems of Qantas airways (Tekeret al. 2016). Conclusion Qantas airline plays an important role in the airline industry of the Australian economy. The airlines is also trying to improve the performance score card in the airline industry. It will try to provide better services to the customers and the customers also expects to getter better services from these airlines. This will help in improving the customer service of the company. The complex buying behavior of the customers in regards of this airline is considered to be very costly and there are also different types of customers who are engaged in travelling through Qantas airways. The customers after searching the best deals seeks to purchase the tickets and this will help in increasing the satisfaction level of the customers. References abc.net.au 2018.Abc News. [online] Available at: https://www.abc.net.au/news/2012-06-13/fullerton-flight-or-fright-for-qantas/4068968 [Accessed 1 Feb. 2018]. Bamber, G.J., 2015. Low-cost airlines product and labor market strategic choices: Australian perspectives.Members-only Library. Cui, Q., 2017. Will airlines pollution abatement costs be affected by CNG2020 strategy? 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